Behind The Brand

Ashanti Sherre is the visionary founder and Creative Director of ASA Event Group, a premier event planning and design firm based in West Palm Beach, FL. With over a decade of experience in the event industry, she has cultivated a reputation for excellence, creativity, and meticulous attention to detail.

Ashanti Sherre is a Palm Beach County native, veteran of the U.S. Army, and graduate of Palm Beach Atlantic University with a B.S. in Organizational Management, leads ASA Event Group. As a devoted wife and mother of three, Ashanti is passionate about curating elevated experiences.

Ashanti began her journey in the world of event planning with a passion for transforming ideas into unforgettable experiences. I believe that every event tells a story, and her mission is to bring each client's vision to life through innovative design and flawless execution.

ASA Event Group has grown into a comprehensive service provider, offering everything from creative concept development to full event design and management. Ashanti emphasizes collaboration and open communication, ensuring that each event reflects the unique personality and goals of her clients.

In addition to managing ASA Event Group, Ashanti is dedicated to mentoring emerging event professionals and is an active member of various industry organizations.

Through her commitment to excellence and innovation, Ashanti has positioned ASA Event Group as a leader in the event planning industry, making her a trusted partner for weddings, social occasions, and corporate events alike.